From a Human Right to Global Action: Inside the Push for a Global Pledge on Healthy Indoor Air

In a world filled with technical standards, building codes, and best practice guidelines, it’s easy to get lost in the details of achieving healthy indoor air. But what if the most powerful tool we have isn’t another regulation, but a simple, unifying idea? What if we declared clean indoor air a fundamental human right?

This is the bold premise behind the recent landmark event at the United Nations General Assembly, which saw the launch of the Global Pledge for Healthy Indoor Air. On a recent episode of the Air Quality Matters podcast, I had the privilege of speaking with the two driving forces behind this initiative: Georgia Lagoudas , a science policy expert and former White House advisor, and Dr Bronwyn King AO , a radiation oncologist and globally renowned anti-tobacco campaigner.

Their conversation was a masterclass in reframing a complex technical challenge as a clear, moral imperative. They unpacked not just the 'what' of the pledge, but the crucial 'why'—and why now is the moment for a global movement.

Beyond Technology: An Implementation and Expectation Gap

A central question we explored was why a high-level pledge is necessary when so many standards already exist. As Georgia, an engineer by training, discovered after interviewing dozens of experts, the problem isn't a lack of technology. “It's not a technology problem,” she noted, “it's an implementation problem.” We have the tools, but we lack the collective willpower, leadership, and, most importantly, the societal expectation that the air in our buildings should be safe to breathe.

Georgia offered a powerful analogy that cuts to the heart of the issue: we turn on a tap and instinctively expect clean water, yet we walk into a building with no such expectation for the air flowing from its vents. The pledge is designed to change that, establishing a new baseline of what society should demand from the indoor spaces where we spend 90% of our lives.

Building Global Solidarity Around a Simple Truth

For Bronwyn, whose work has successfully mobilised global finance against the tobacco industry, the key is "global solidarity." She has seen firsthand the power of bringing diverse stakeholders to the table to advocate for a single, shared goal. The indoor air quality sector is filled with brilliant scientists and technical experts, but it has sometimes lacked a unified advocacy community.

The pledge, and the UN event that launched it, aims to build that community. It's about creating a common language and an overarching truth that everyone—from engineers and public health officials to governments and the general public—can rally behind. We may disagree on the precise technical standards for every building in every country (the leaves on the tree), but we can all agree on the fundamental importance of the tree itself.

The Six Pillars: A Framework for Comprehensive Action

The Global Pledge for Healthy Indoor Air is built on a robust framework that connects indoor air quality to the world’s most pressing challenges. Our conversation explored the six core pillars that form the foundation of this movement:


  1. A Human Right: Leading with this principle frames the issue in terms of fairness and equity, empowering individuals to demand better.

  2. Health: Moving beyond acute infection risk to address the well-understood chronic health impacts of long-term exposure to poor air, from cardiovascular disease to cognitive decline.

  3. Pandemic Preparedness: Acknowledging the stark lesson of the recent pandemic—that our buildings are our first line of defence against airborne diseases and that we are currently unprepared for the next one.

  4. Climate Resilience: As wildfires and extreme heat drive us indoors more often, creating safe indoor air "havens" becomes a critical climate adaptation strategy.

  5. Workplace Health and Safety: Recognizing that employers have a duty of care to protect workers from airborne hazards, just as they do from physical ones.

  6. Accessibility and Inclusion: Ensuring that public spaces are safe for everyone, especially the most vulnerable, including the elderly, children, and the immunocompromised.


Hearing Georgia and Bronwyn articulate the strategic thinking behind each pillar reveals how this pledge is designed to resonate across different sectors and political landscapes. For example, Bronwyn’s stark reminder that better ventilation in 2020 might have prevented the need for lockdowns is a powerful and provocative idea that deserves deeper consideration.

This pledge isn't about shaming or catching organisations out; it's a good-spirited, symbolic commitment to a journey of continuous improvement. It’s a platform for leaders like Montenegro and France—the first two nations to sign—to “name and fame” their progress, creating a positive feedback loop that encourages others to join. This conversation delves into the strategy of creating this momentum, one signatory at a time.

Air Club



One Take: Hard Data on How Ventilation Fights Asthma

While the main episode focuses on the global movement for clean air, our latest One Take episode dives into the proof behind the principle. We look at a fascinating 2025 paper from the Journal of Building and Environment that asks a critical question: does improving home ventilation make a measurable difference to adult asthma outcomes?

The study, led by researchers from the Illinois Institute of Technology and Harvard, followed 51 adults with asthma in Chicago for over two years. Their homes were retrofitted with one of three different ventilation systems: a balanced energy recovery system (MVHR), an intermittent supply fan system (CFIS), or a simple continuous bathroom exhaust fan.

The results were unequivocal. All interventions led to a statistically significant improvement in asthma control. But the type of system mattered. Homes with balanced MVHR systems saw the most dramatic health gains, with the proportion of residents with well-controlled asthma jumping from 50% to 86%. Astonishingly, the number of people in this group with poorly controlled asthma dropped to zero.

Perhaps the most profound finding was a matter of health equity. The greatest improvements were seen in participants who were older, Black, and from lower-income households—precisely the groups who started with the worst asthma control. This shows that retrofitting homes with proper ventilation isn’t just a technical upgrade; it's a powerful public health intervention that can directly reduce health disparities.

Effects of residential ventilation and filtration interventions on adult asthma outcomes

The Air Quality Matters Podcast in Partnership with

Zehnder Group - Farmwood - Eurovent- Aico - Aereco - Ultra Protect -

The One Take Podcast in Partnership with

SafeTraces and Inbiot

Do check them out in the links and on the Air Quality Matters Website.

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Collaborate to Ventilate: A Deeper Dive into World Ventilate Day with Its Founders